Importing French wine in 2025: A market on the move. 

Importing French wine today is no longer the same as 10 years ago. Expectations are changing, consumers are changing,and markets are becoming more selective. Yet, despite the sometimes complicated context, demand remains strong, as long as it adapts.

In recent years, we have often heard that the wine market is in trouble. And overall sales are indeed declining in many countries, especially in the entry-level segments. According to the IWSR, volumes fell in the top 10 world markets, and low-priced wines lost 27% between 2021 and 2023. The trend is clear: consumers are drinking less, but better.

That said, the whole sector is not in decline. The so-called « premium » wines, with a real identity, or alternative formats such as BIB or low-alcohol wines, are progressing. It is these products that are driving the market up.

France remains a key player. In 2023, it was the world’s leading wine producer, according to the OIV. Its strength is the diversity of its regions, the richness of its styles, and an ever-strong international image. But today, it is no longer enough. To succeed in export, you must offer wines adapted to each market, with a history, a clear presentation, and a good price positioning.

This is where a good wine negotiant can make the difference. At PWS, we offer simplified access to several producers, support in selection, logistics expertise, and support adapted to your sales channels. We can even create your own custom-made brand, with labels and technical sheets designed for your market. Our goal is to facilitate your work, from the first order until the arrival of the bottles.

👉 You have a project, an idea, or just want to discuss the possibilities? Contact us, we will be happy to talk about it.

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