{"id":508,"date":"2022-01-10T08:16:17","date_gmt":"2022-01-10T08:16:17","guid":{"rendered":"https:\/\/pws-export.com\/?p=508"},"modified":"2022-01-10T09:37:11","modified_gmt":"2022-01-10T09:37:11","slug":"5-tendances-dans-lindustrie-du-vin-2022","status":"publish","type":"post","link":"https:\/\/pws-export.com\/pt\/5-tendencias-no-sector-vitivinicola-2022\/","title":{"rendered":"5 tend\u00eancias no sector vitivin\u00edcola 2022"},"content":{"rendered":"

\u30101\u3011As pequenas garrafas de vinho est\u00e3o na moda.<\/strong><\/p>\n\n\n\n

Por vezes, \u00e9 dif\u00edcil para os consumidores beberem 750 ml de vinho de uma s\u00f3 vez depois de abrirem a garrafa. O vinho que n\u00e3o \u00e9 consumido corre o risco de oxidar.<\/p>\n\n\n\n

Nos \u00faltimos anos, muitas marcas bem conhecidas lan\u00e7aram formatos de garrafas pequenas, por exemplo: Changyu (China), Yellow Tail (Austr\u00e1lia), Torre Oria Petit Chaperon Rouge (Espanha), Tesco Finest (EUA), Le Grand Verre (Fran\u00e7a).<\/p>\n\n\n\n

No mercado americano, segundo a Nielsen, em 2020, os vinhos de pequeno formato com pre\u00e7os iguais ou superiores a 16 $ representaram 37% das vendas de vinhos deste segmento, mais 27% do que no ano anterior.<\/p>\n\n\n\n

Entre os vinhos de pequeno formato, o vinho em latas fez grandes progressos em 2021, e isto continuar\u00e1 em 2022. Espera-se que o mercado global de vinho enlatado cres\u00e7a a uma taxa de crescimento anual composta de 13,2 % de 2021 a 2028, atingindo $571,8 milh\u00f5es em 2028.<\/p>\n\n\n\n

-A Am\u00e9rica do Norte deu o maior contributo para o mercado global, representando mais de 53 % de receitas em 2020.<\/p>\n\n\n\n

Prev\u00ea-se que a \u00c1sia-Pac\u00edfico seja o mercado regional de crescimento mais r\u00e1pido de 2021 a 2028, impulsionado principalmente por pa\u00edses como a China, o Jap\u00e3o, a Coreia do Sul e a \u00cdndia (fonte: Grand View Research).<\/p>\n\n\n\n

\u30102\u3011O vinho mundial vai levar a s\u00e9rio a redu\u00e7\u00e3o do peso das embalagens de vidro.<\/strong><\/p>\n\n\n\n

A produ\u00e7\u00e3o de uma garrafa de vidro de 75 cl de vinho emite cerca de 1,1 kg de CO2 equivalente, ou seja, cerca de 29 % da \"pegada de carbono\" (fonte: PE International para o Wine Institute of California). A t\u00edtulo de compara\u00e7\u00e3o, segundo a Vitisph\u00e8re, a produ\u00e7\u00e3o de uma rolha de corti\u00e7a emite entre 0,002 e 0,037 kg de CO2 equivalente, ou seja, apenas 1,4% da \"pegada de carbono\".
No entanto, existem muitas garrafas de vinho tranquilo com um peso seco de quase um quilo, o que faz com que a percentagem de embalagens na produ\u00e7\u00e3o de carbono do vinho atinja quase 50 %.<\/p>\n\n\n\n

Compreendemos que o peso desta embalagem est\u00e1 no centro da controv\u00e9rsia.
Personalidades do sector vin\u00edcola, como Jancis Robinson MW e Tim Atkin MW, h\u00e1 muito que fazem campanha contra as garrafas de vinho pesadas.
De forma mais pragm\u00e1tica, assistimos a tens\u00f5es na cadeia de abastecimento global, em termos de aumento dos custos das mat\u00e9rias-primas, dos combust\u00edveis e dos transportes: a dificuldade crescente \u00e9 que os retalhistas n\u00e3o querem acrescentar estes custos aos consumidores.<\/p>\n\n\n\n

Todos estes factores obrigam os produtores a equilibrar os seus custos, e a redu\u00e7\u00e3o do peso do copo \u00e9 uma forma de manter a qualidade do vinho.<\/p>\n\n\n\n

\u30103\u3011A ascens\u00e3o do com\u00e9rcio eletr\u00f3nico nas vendas de vinho<\/strong>.<\/p>\n\n\n\n

Ao longo dos anos, as pessoas t\u00eam-se sentido cada vez mais \u00e0 vontade para comprar todo o tipo de bebidas por via digital. E a pandemia tornou a compra de vinho em linha mais generalizada e conveniente.<\/p>\n\n\n\n

De acordo com a pesquisa do IWSR em dezembro de 2021, o com\u00e9rcio eletr\u00f3nico de \u00e1lcool nos principais mercados mundiais continuou a crescer com novos modelos de neg\u00f3cios durante a pandemia. Na verdade, espera-se que o com\u00e9rcio eletr\u00f3nico global de \u00e1lcool cres\u00e7a 66 % para atingir 42 mil milh\u00f5es de d\u00f3lares entre 2020-2025.<\/p>\n\n\n\n

O que \u00e9 que isto significa para os produtores? Que o impacto da comunica\u00e7\u00e3o digital n\u00e3o deve ser subestimado.<\/p>\n\n\n\n

\u30104\u3011O vinho de laranja vai tornar-se cada vez mais popular<\/strong>.<\/p>\n\n\n\n

Visto pela primeira vez na Ge\u00f3rgia h\u00e1 8.000 anos, o vinho laranja tornou-se recentemente um tema quente no mundo do vinho. Uma variedade de uva branca vinificada como o vinho tinto - este vinho da moda \u00e9 apreciado na Europa e em todo o mundo (EUA, Canad\u00e1, Argentina, \u00c1frica do Sul, \u00c1sia e \u00c1sia-Pac\u00edfico).<\/p>\n\n\n\n

Cada vez mais a imprensa especializada e mesmo a generalista, como a Revue Du Vin De France, a Forbes e o Le Point, explicam e recomendam os vinhos laranja. A Forbes, por exemplo, destacou o vinho laranja como uma das maiores tend\u00eancias de consumo emergentes em 2021.<\/p>\n\n\n\n

Alguns profissionais chegam mesmo a dizer que o vinho LARANJA \u00e9 uma nova categoria de vinho tranquilo (depois do ROUGE - BLANC - ROSE).<\/p>\n\n\n\n

Nas sondagens da PWS, 66% dos participantes pensam que o vinho laranja ser\u00e1 a tend\u00eancia\uff1ahttps:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6873539889816858624<\/p>\n\n\n\n

\u30105\u3011 Cada vez mais produtores decidir\u00e3o converter os seus vinhos de AOC (Appellation d'Origine Contr\u00f4l\u00e9e) para VDF (Vin de France).<\/strong>.<\/p>\n\n\n\n

Em Bord\u00e9us, Cheval Blanc, Ausone, Maison Blanche, P\u00e9trus e cada vez mais viticultores p\u00f5em em causa a classifica\u00e7\u00e3o e o sistema das DOC. O mesmo acontece no Languedoc (exemplo da IGP e da VDF) e em cada vez mais regi\u00f5es vin\u00edcolas francesas. Como afirmam o diretor e o diretor t\u00e9cnico de Cheval Blanc, Pierre Lurton e Pierre-Olivier Clouet: \"A grelha de avalia\u00e7\u00e3o est\u00e1 demasiado afastada do que consideramos fundamental: o terroir, o vinho, a hist\u00f3ria. Outros elementos secund\u00e1rios assumiram demasiada import\u00e2ncia na pontua\u00e7\u00e3o final\".<\/p>\n\n\n\n

Durante d\u00e9cadas, o sistema de denomina\u00e7\u00f5es ajudou os clientes a escolherem o perfil e a qualidade. Mas, atualmente, cada vez mais produtores optam pela VDF em vez da AOC.<\/p>\n\n\n\n

O Sr. Despagne, propriet\u00e1rio da Maison Blanche, deu-nos um exemplo: \"Hoje, dou um novo passo ao propor-vos o Maison-Blanche 2020 diretamente como Vin de France\". Para ele, \"para a AOC, a palavra 'origine' \u00e9 o cora\u00e7\u00e3o da ideia: fazer vinhos que exprimam a sua origem. No entanto, este j\u00e1 n\u00e3o \u00e9 o caso\".<\/p>\n\n\n\n

Em 2022, veremos se esta tend\u00eancia se mant\u00e9m ou se o caderno de encargos do COA rev\u00ea os seus crit\u00e9rios.<\/p>","protected":false},"excerpt":{"rendered":"

\u30101\u3011Les bouteilles de vin de petits formats sont \u00e0 la mode. Il est parfois difficile pour les consommateurs de boire 750 ml de vin en une seule fois apr\u00e8s ouverture de la bouteille. Le vin non consomm\u00e9 risque de s\u2019oxyder. Ces derni\u00e8res ann\u00e9es, de nombreuses marques connues ont lanc\u00e9 des petits formats de bouteilles, par… Continuar a ler 5 tend\u00eancias no sector vitivin\u00edcola 2022<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n5 tendances dans l'industrie du vin 2022 - PWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pws-export.com\/pt\/5-tendencias-no-sector-vitivinicola-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tendances dans l'industrie du vin 2022 - PWS\" \/>\n<meta property=\"og:description\" content=\"\u30101\u3011Les bouteilles de vin de petits formats sont \u00e0 la mode. Il est parfois difficile pour les consommateurs de boire 750 ml de vin en une seule fois apr\u00e8s ouverture de la bouteille. Le vin non consomm\u00e9 risque de s\u2019oxyder. Ces derni\u00e8res ann\u00e9es, de nombreuses marques connues ont lanc\u00e9 des petits formats de bouteilles, par… Continue Reading 5 tendances dans l’industrie du vin 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pws-export.com\/pt\/5-tendencias-no-sector-vitivinicola-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"PWS\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-10T08:16:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-10T09:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pws-export.com\/wp-content\/uploads\/2022\/01\/W1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1886\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/\"},\"author\":{\"name\":\"Peo\",\"@id\":\"https:\/\/pws-export.com\/#\/schema\/person\/409b7024babff687714e7b621d40288f\"},\"headline\":\"5 tendances dans l’industrie du vin 2022\",\"datePublished\":\"2022-01-10T08:16:17+00:00\",\"dateModified\":\"2022-01-10T09:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/\"},\"wordCount\":990,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pws-export.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pws-export.com\/wp-content\/uploads\/2022\/01\/W1.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/\",\"url\":\"https:\/\/pws-export.com\/5-tendances-dans-lindustrie-du-vin-2022\/\",\"name\":\"5 tendances dans l'industrie du vin 2022 - 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